La Droguerie, a funny name for a funny shop. Our name is La Droguerie and we are retail color merchants. Let us tell you our story… A French family business since 1975 We wanted a unique place to share our desires and our creations with another way of selling retail and lots of original colors. In 1975, La Droguerie was born on rue du Jour in the Halles district of Paris. Initially opened by two handyman friends, sisters and brothers soon came to lend a hand, enjoyed “playing shopkeepers” and stayed on the team. Years later, the story continues in the family. The girls from La Droguerie share their favorites and creations in funny and colorful works.